RT Journal Article
T1 Gen zers' behaviour towards sustainability in a mature coastal destination
A1 Pulido-Fernández, Juan Ignacio
A1 Casado-Montilla, Jairo
A1 López-Sánchez, Yaiza
A1 Durán-Román, Jose Luis
A1 Carrillo-Hidalgo, Isabel
K1 Jóvenes - Viajes
K1 Ecoturismo
AB This study provides insights into the attitudes, knowledge, behaviour and commitment of Gen Z tourists toward sustainability. The research was conducted on 1188 participants in the Western Costa del Sol (Andalusia, Spain), a well-established coastal destination. The study also estimated, through a chi-squared test and the Mann–Whitney U model, the premium price that Gen Z tourists are willing to pay for visiting a more sustainable destination. The results indicate that Gen Z has a good understanding and a high level of commitment towards sustainable tourism. However, only 10% of Gen Z tourists were willing to pay more for a sustainable destination. The study analyses the reasons behind this finding. Finally, the research suggests recommendations for understanding the consumption behaviours and practises of young travellers.
PB Wiley
YR 2024
FD 2024
LK https://hdl.handle.net/10630/45764
UL https://hdl.handle.net/10630/45764
LA eng
NO Pulido‐Fernández, J. I., Casado‐Montilla, J., López‐Sánchez, Y., Durán‐Román, J. L., & Carrillo‐Hidalgo, I. (2024). Gen zers' behaviour towards sustainability in a mature coastal destination. International Journal of Tourism Research, 26(5), e2758.
DS RIUMA. Repositorio Institucional de la Universidad de Málaga
RD 18 mar 2026