RT Conference Proceedings T1 Culture and integration of Eurozone life insurance markets A1 Rubio-Misas, María K1 Seguros - Europa - Congresos AB This paper provides the first evidence on how national culture conditions the integration of Eurozone life insurance markets. It analyzes seven markets over a sixteen-year sample period that includes the financial crisis. We focus on three cultural values, which are individualism, trust and hierarchy. The results indicate that collectivism culture increases cost and revenue performance and integration of Eurozone life insurance markets. Trust contributes to this integration, particularly in financial crisis, and egalitarian culture facilitates it in non-crisis time. Our findings are robust with tests designed to alleviate endogeneity concerns. YR 2022 FD 2022 LK https://hdl.handle.net/10630/25732 UL https://hdl.handle.net/10630/25732 LA eng NO Universidad de Málaga. Campus de Excelencia Internacional Andalucía Tech DS RIUMA. Repositorio Institucional de la Universidad de Málaga RD 20 ene 2026