RT Conference Proceedings
T1 Balanced centricity and triads: strategies to reach ecosystem equilibrium in the arts sector
A1 Quero-Gervilla, María José
K1 Marketing - Congresos
AB The purpose of this paper is to analyze whether triads structure can facilitate or inhibit the evolution into a service ecosystem. The triad structure and the institutions that dominate the triads will determine the evolution into ecosystem, remain as triad or die. “Balanced centricity” in considered a desirable institution that increases the possibility for transforming triads into ecosystems through marketing equilibrium.
YR 2018
FD 2018-06-28
LK https://hdl.handle.net/10630/16069
UL https://hdl.handle.net/10630/16069
LA eng
NO Universidad de Málaga. Campus de Excelencia Internacional Andalucía Tech.
DS RIUMA. Repositorio Institucional de la Universidad de Málaga
RD 21 ene 2026