RT Conference Proceedings
T1 The example of a Jewellery retail family firm: How they overcome COVID-19 with innovation.
A1 Soler-Porta, Mariano
A1 Rodríguez-Díaz, Beatriz
K1 Joyerías - Innovaciones
K1 Pandemia de la Covid-19, 2020- - Aspectos económicos
K1 Empresas familiares
AB Innovation is a popular topic in many fields, but it holds a special significance when itcomes to family businesses due to their unique decision-making processes. Additionally, there isa lack of research on how family-owned companies can use innovation to overcome economiccrises This paper presents a case study of a family-owned jew-ellery retail business and how theynavigated the COVID-19 crisis through innovation. This is an understudied sector in the literatureand the results obtained by the business will serve as a basis for further research.
YR 2024
FD 2024
LK https://hdl.handle.net/10630/31925
UL https://hdl.handle.net/10630/31925
LA eng
NO Universidad de Málaga. Campus de Excelencia Internacional Andalucía Tech.
DS RIUMA. Repositorio Institucional de la Universidad de Málaga
RD 20 ene 2026