RT Conference Proceedings
T1 Effective leadership in public relations in Latin America. The role of empathy for employee engagement.
T2 Liderazgo efectivo en las relaciones públicas de América Latina. El rol de la empatía en el compromiso de los empleados
A1 Sadi, Gabriel
A1 Álvarez-Nobell, Alejandro
A1 Barroso, María-Belén
K1 Gestión de personal - Aspectos psicológicos
AB During Covid-19 and in response to the demands of younger generations, manyleaders in organizations could have changed their communication style and humanizedthe way they interact. This paper aims to understand the role of empathy incommunication leadership and its effect in the work environment for Latin AmericanPR practitioners. This study relies on several theories that suggest that the ability tohave and show empathy is an important part of effective and servant leadership(Spears, 2002). Empathy enables leaders to show individualized levels of considerationto followers (e.g. Avolio and Bass, 1995), recognise the emotions of others (Rubin etal., 2005) and be aware of both self and context (Walumbwa et al., 2008). In addition,empathic communication allows leaders to connect with and respond to differentstakeholders (Dolamore, 2019). Measures of empathy are adapted from the EmotionalCompetence Inventory (Boyatzis et al., 2000). A survey dataset has been collectedfrom practitioners in 20 Latin American countries (N=1,345), using SPSS for dataanalysis. The results show an increasing projection of empathy levels, and a correlationbetween the application of empathy in communication leadership and employeeengagement.
YR 2023
FD 2023
LK https://hdl.handle.net/10630/27157
UL https://hdl.handle.net/10630/27157
LA spa
NO Universidad de Málaga. Campus de Excelencia Internacional Andalucía Tech.
DS RIUMA. Repositorio Institucional de la Universidad de Málaga
RD 21 ene 2026