RT Journal Article
T1 The location of airport an added value to improve the number of visitors at US museums
A1 Florido Benítez, Lázaro
K1 Aeropuertos -- Gestión
K1 Viajeros
K1 COVID-19
AB There are no scientific studies in the context of airports and museums relationship, which analyze the impact ofairports for identifying the relationship between museums and air accessibility, as well as promotion campaignsto attract visitors and passengers at museums and airports. The main purpose of this study is to analyze thelocations of US airports in the top 20 US museums, due to connectivity, accessibility, and technological changethat aviation and museums activities are experiencing because of pandemic crisis. Moreover, this study evaluatespromotion and travelling exhibitions factors, with the aim of attracting more visitors to museums and how thesetwo variables can affect to airports. This research addresses this knowledge gap by providing discussions andjustifications on how airports and museums should fortify their interaction and cooperation to develop jointmarketing strategies. Results show how airports provide accessibility, connectivity, and frequencies of flightsthrough airlines, and they have a direct impact of number of passengers’ arrivals on destinations and museums.Indeed, the findings revealed the need to implement joint strategies alliances by DMOs, airports, and museums,to increase the number of tourists in cities, particularly in this time of economic uncertainly. Airport and airlinesoperators could encourage to museum managers to incorporate customized travel packages and commercialdiscounts together through their official website and apps. These commercial strategies remove unnecessaryintermediaries and increasing the profit margins
PB Elsevier
YR 2023
FD 2023
LK https://hdl.handle.net/10630/26293
UL https://hdl.handle.net/10630/26293
LA eng
NO Florido-Benítez. (2023). The location of airport an added value to improve the number of visitors at US museums. Case Studies on Transport Policy, 11, 100961–. https://doi.org/10.1016/j.cstp.2023.100961
NO Funding for open access charge: Universidad de Malaga ´ / CBUA
DS RIUMA. Repositorio Institucional de la Universidad de Málaga
RD 21 ene 2026