RT Journal Article
T1 Understanding the impact of internal marketing practices on both employees’ and managers’ organizational commitment in elderly care homes.
A1 Bermúdez-González, Guillermo José
A1 Sasaki, Innan
A1 Tous-Zamora, Dolores
K1 Residencias de ancianos - Gestión
K1 Psicología de las organizaciones
K1 Recursos humanos
AB Purpose – The purpose of this paper is to unfold the relationship between the antecedents ofemployee and manager commitment, using internal marketing (IM) practices, in elderly care homes.Design/methodology/approach – Based on survey data drawn from elderly care homes in Finland,the authors tested several literature driven hypotheses of how IM practices (internal value exchange,internal communication and training) relate with employee and manager commitment. Hence, theauthors compare the organizational commitment of two groups. Additionally, the authors testedthe moderating role of public residence on these relationships.Findings – The study revealed that there are differences in the antecedents to employee and managercommitment in terms of internal value exchange. This is an important extension to the literature ofemployee and management commitment in which the antecedents to management commitment,especially, are under-investigated, and where the relationship between the antecedents of the two typesof commitment are not studied.Practical implications – While different emphases on IM programs for employees and managersmust be implemented in order to re-create work environments that could lead to improved serviceprovision, the authors suggest that facilitating open and honest communication and exchanging valuesin care homes is a crucial step for improving service quality and employee and manager retention.Originality/value – This study has high value to both the literature and practice as high-servicequality can be provided when both employee’s and manager’s commitments are in place, and withoutunderstanding the differing antecedents and their relationships, it is hard to establish both types ofcommitment in an organization. The authors believe that this new insight is useful in improving theservice quality and employee and manager retention of organizations.
PB Emerald
YR 2016
FD 2016
LK https://hdl.handle.net/10630/41064
UL https://hdl.handle.net/10630/41064
LA eng
NO Bermúdez-González, G., Sasaki, I., & Tous-Zamora, D. (2016). Understanding the impact of internal marketing practices on both employees' and managers' organizational commitment in elderly care homes. Journal of Service Theory and Practice, 26(1), 28-49.
NO https://openpolicyfinder.jisc.ac.uk/id/publication/32360?from=single_hit
DS RIUMA. Repositorio Institucional de la Universidad de Málaga
RD 20 ene 2026