RT Journal Article
T1 The challenge of generative artificial intelligence for future communication professionals: Experiences and usability
A1 Blanco-Ruiz, Sonia María
A1 Sánchez-González, María
A1 Martín-Martín, Francisco Marcos
A1 Sánchez Gonzales, Hada
K1 Inteligencia artificial - Aplicaciones pedagógicas
K1 Periodismo - Estudio y enseñanza superior
AB This paper explores the interaction of undergraduates with generative artificial intelligence (genAI) tools applied to journalism, analysing their usability and user perception. Using an experimental approach, a user test was conducted with journalism undergraduates at the University of Malaga, evaluating generative text, image and video tools. Data were collected through questionnaires, recordings and direct observation to assess performance and perceptions. Although the tools showed potential for innovation and usefulness, participants made mistakes, mainly linked to the elaboration of prompts and follow-up of instructions. Pikaso and Gemini stood out in terms of satisfaction, while Visla presented technical challenges. The difficulties identified show deficiencies in digital skills and reading comprehension, highlighting the need for specific training. Similarly, users' limited experience and familiarity with the tools negatively impact their interaction, underlining the relevance of incorporating tutorials and practical guides to facilitate their use and understanding. Incorporating more intuitive tools and strengthening genAI training would contribute to optimising the use of these technologies in journalism, although improving the usability and accessibility of these technologies is key to their integration into the professional sphere.
PB Elsevier
YR 2025
FD 2025-10-23
LK https://hdl.handle.net/10630/41057
UL https://hdl.handle.net/10630/41057
LA eng
NO Blanco, S., Sánchez González, M., Martín-Martín, F. M., y Sánchez Gonzales, H. M. (2025). The challenge of generative artificial intelligence for future communication professionals: Experiences and usability. Telecommunications Policy, 103083. https://doi.org/10.1016/j.telpol.2025.103083
NO https://openpolicyfinder.jisc.ac.uk/id/publication/15582
DS RIUMA. Repositorio Institucional de la Universidad de Málaga
RD 29 ene 2026