RT Journal Article
T1 Sustainable Economy and Development of the Rural Territory: Proposal of Wine Tourism Itineraries in La Axarquía of Malaga (Spain)
A1 Zamarreño-Aramendia, Gorka
A1 Cruz-Ruiz, Elena de los Reyes
A1 Ruiz-Romero-de-la-Cruz, Elena María
K1 Economía ambiental
K1 Turismo rural - Axarquía
K1 Enología
AB The certification of Malaga and Ronda wine route, within the model of certified wine routes in Spain, has given a new boost to wine tourism in Malaga. The study focuses on La Axarquía, located on the Eastern Costa del Sol in Southern Spain, which has been a reference point in the wine business since ancient times and has its own identity. This research aims at elaborating a diagnosis of the territory related to the possibilities offered by the area, from the perspective of the heritage resources and services provided by the winemakers outlining two efficient enotourism itineraries that enhance the value of the territory’s resources. The methodology used starts with the study of the territory in order to profile the existing resources, a task that was complemented by the analysis of the documentary sources required in order to understand the peculiarities of the territory. From there, a process of interviews was carried out between April and November 2019 with 100% of the winemakers and around 70% of the territory’s agents. The results of the research are specified in a SWOT (Strengths, Weaknesses, Opportunities, and Threats) analysis, which has allowed evaluating the possibilities of the enotourist development in La Axarquía, which is complemented with a proposal of two possible itineraries that will promote such development of the rural territory. The conclusions convey the possibilities of the territory of a tourist segment which puts its resources to good use and moves forward the deseasonalization and destructuring of tourism in Malaga, especially on the Eastern Costa del Sol, according to criteria of efficiency and profitability with wine as a reference, although it could be applied to other gastronomic and cultural resources linked to the tourist sector in other geographical areas.
PB MDPI
YR 2021
FD 2021
LK https://hdl.handle.net/10630/34153
UL https://hdl.handle.net/10630/34153
LA eng
NO Zamarreño-Aramendia, Gorka, Elena Cruz-Ruiz, and Elena Ruiz-Romero de la Cruz. 2021. Sustainable Economy and Development of the Rural Territory: Proposal of Wine Tourism Itineraries in La Axarquía of Malaga (Spain). Economies 9: 29. https://doi.org/10.3390/economies9010029
NO We would like to thank all respondents for their kind cooperation for our questionnaires and the members of SEJ-121 and the University of Malaga (UMA) for their support.
DS RIUMA. Repositorio Institucional de la Universidad de Málaga
RD 19 ene 2026