RT Journal Article T1 #SochiProblems: Ignorance or Arrogance? T2 #SochiProblems: ¿ignorancia o arrogancia? A1 Laskin, Alexander V. K1 Relaciones públicas K1 Redes sociales AB The study focuses on the twitter conversations about the XXII Winter Olympics Games inSochi, Russia. Specifically, the study collects and performs content analysis of the tweetstagged with the hashtag #SochiProblems. This study draws a random sample of tweets fromevery day of the games to achieve a 99% confidence level with 5% confidence interval anduses the framing theory to analyze this sample. The results allow us to determine whatsubstantive and affective frames dominated in the twitter conversations tagged with#SochiProblems hashtag and what was the main focus of the tweets’ content. PB Instituto de Investigación en Relaciones Públicas SN 2174-3681 YR 2014 FD 2014-10-30 LK http://hdl.handle.net/10630/8450 UL http://hdl.handle.net/10630/8450 LA eng DS RIUMA. Repositorio Institucional de la Universidad de Málaga RD 20 ene 2026