2026-05-31T18:53:35Zhttps://riuma.uma.es/rest/oai/requestoai:riuma.uma.es:10630/100182026-02-03T12:03:31Zcom_10630_2254col_10630_37959
RIUMA. Repositorio Institucional de la Universidad de Málaga
author
Quero-Gervilla, María José
author
Ventura-Fernández, Rafael
author
Kelleher, Carol
2015-07-03T11:03:06Z
2015-07-03T11:03:06Z
2015-07-03
http://hdl.handle.net/10630/10018
The present paper suggests that crowd-funding in the arts and cultural sector occurs within a complex service ecosystem, where six categories of value propositions frame eight value co-creation processes, namely through ideation, evaluation, design, testing, launch, financing and authorship. Managerial contributions include the development of a crowd-funding service ecosystem model for arts managers, which offers not only a method of financing or economic value, but which also offers opportunities for strengthening bonds with customers and other stakeholders. Our paper is innovative in that we integrate value propositions categories with the micro – meso and macro contexts and analyse the different kind of co-creation are framed in the crowdfunding context
eng
by-nc-nd
Empresas - Finanzas
Redes sociales
Value proposition as a framework for value co-creation in crowd-funding ecosystem
conference output
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URL
https://riuma.uma.es/bitstreams/82f20b23-dee8-4e7f-a84d-57cf58951d87/download
File
MD5
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application/pdf
RIUMA2015_Quero_Kelleher_VenturaNaples 29Apr2015.pdf
URL
https://riuma.uma.es/bitstreams/e0084bbe-f5fe-4e89-b9a2-149ffcd03b6f/download
File
MD5
a9398af73a06ce871e59a12af97d4f3a
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text/plain
RIUMA2015_Quero_Kelleher_VenturaNaples 29Apr2015.pdf.txt