2026-06-01T05:44:48Zhttps://riuma.uma.es/rest/oai/request

oai:riuma.uma.es:10630/147222026-02-03T12:26:40Zcom_10630_2254col_10630_37959

Rastrollo-Horrillo, María Ángeles Martín-Armario, Julia 2017-10-27T09:50:23Z 2017-10-27T09:50:23Z 2017-10-27 http://hdl.handle.net/10630/14722 http://orcid.org/0000-0003-2754-9186 This work presents a systematic overview of the opportunities and challenges for international ventures. Moreover, it seeks to reflect on success-factors of launching a venture in international context and how Socio-Economic Approach to Management (SEAM) can help. Using a practical case study, we discuss the limitations of the “state of art” in BGs and reflect on what SEAM can provide in understanding the main managerial complexities faced by BGs and in leading BGs change in order that they develop the dynamic capabilities to succeed in International markets. eng open access by-nc-nd Multinacionales Using seam to better understand born globals. A spanish case conference output