2026-05-30T17:38:11Zhttps://riuma.uma.es/rest/oai/request

oai:riuma.uma.es:10630/173592026-02-03T11:36:24Zcom_10630_2254col_10630_37953

The United States Presidential Elections from the Point of View of the European Press De-las-Heras-Pedrosa, Carlos Jambrino-Maldonado, Carmen Iglesias-Sánchez, Patricia Pilar Lugo-Ocando, Jairo Estados Unidos. Congress - Elecciones Public relations strategies based on dramatization are key tools to achieving success in electoral campaigns. Press offices play a fundamental role as theatre directors, turning their leaders into great actors. What at first glance would look like a theatrical performance is, more than ever, what happened in the US presidential elections. Newspapers are intensifying the use of visual elements to reinforce the news. This research paper analyses 2,463 articles from eight digital newspapers in four countries to learn about the impact of visuals and dramatization on the European press. It seems paradoxical that the progressive newspapers devoted more articles to Trump than the conservative newspapers. A lack of time on the part of the journalists? What is certain is that the visuals prepared by Trump’s press office and his perfectly designed public appearances, were reproduced by the media. The study shows that the progressive newspapers analysed have contributed to giving Trump greater visibility in Europe. 2019-02-21T11:29:09Z 2019-02-21T11:29:09Z 2019-02-21T11:29:09Z 2019 journal article de las Heras-Pedrosa, C., Jambrino-Maldonado, C., Iglesias-Sánchez, P., Lugo-Ocando, J. (2019). The United States Presidential Elections from the Point of View of the European Press. Revista Norteamérica. Vol 14, n. 1. https://hdl.handle.net/10630/17359 http://dx.doi.org/10.22201/cisan.24487228e.2019.1.374 http://dx.doi.org/10.22201/cisan.24487228e.2019.1.374 eng 14;1 open access Revista Norteamércia