2026-06-01T16:30:46Zhttps://riuma.uma.es/rest/oai/requestoai:riuma.uma.es:10630/181862026-02-03T11:50:53Zcom_10630_2254col_10630_37959
RIUMA. Repositorio Institucional de la Universidad de Málaga
author
Japutra, Arnold
author
Molinillo-Jiménez, Sebastián
author
Ekinci, Yuksel
2019-07-31T06:40:52Z
2019-07-31T06:40:52Z
2019-07-31
https://hdl.handle.net/10630/18186
This study aims to investigate the relationships between destination brand stereotypes and destination brand attachment. Two cognitive (i.e., destination brand awareness and perceived quality) and two affective (i.e., ideal self-congruence and enduring culture involvement) components are proposed as the drivers of destination brand stereotypes which, in turn, influence destination brand attachment. Based on a survey of 612 respondents, the research model is evaluated using structural equation modelling (SEM). The results show support to the conceptual framework. Cognitive and affective components, contribute in building destination brand attachment both directly and indirectly with the mediation of destination brand stereotypes.
eng
Attribution-NonCommercial-NoDerivatives 4.0 Internacional
Marketing
Marcas comerciales
Turismo
Building destination brand attachment: The role of cognitive, affective components and destination brand stereotypes
conference output
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URL
https://riuma.uma.es/bitstreams/be8a8177-c995-4a73-95ba-a780ac1c1702/download
File
MD5
2e2d9703d21bfd18ebb295adcf746e5a
48303
application/pdf
Abstract Destination Attachment RIUMA.pdf