2026-06-02T03:51:11Zhttps://riuma.uma.es/rest/oai/request

oai:riuma.uma.es:10630/181862026-02-03T11:50:53Zcom_10630_2254col_10630_37959

Japutra, Arnold Molinillo-Jiménez, Sebastián Ekinci, Yuksel 2019-07-31T06:40:52Z 2019-07-31T06:40:52Z 2019-07-31 https://hdl.handle.net/10630/18186 This study aims to investigate the relationships between destination brand stereotypes and destination brand attachment. Two cognitive (i.e., destination brand awareness and perceived quality) and two affective (i.e., ideal self-congruence and enduring culture involvement) components are proposed as the drivers of destination brand stereotypes which, in turn, influence destination brand attachment. Based on a survey of 612 respondents, the research model is evaluated using structural equation modelling (SEM). The results show support to the conceptual framework. Cognitive and affective components, contribute in building destination brand attachment both directly and indirectly with the mediation of destination brand stereotypes. eng http://creativecommons.org/licenses/by-nc-nd/4.0/ open access Attribution-NonCommercial-NoDerivatives 4.0 Internacional Marketing Marcas comerciales Turismo Building destination brand attachment: The role of cognitive, affective components and destination brand stereotypes conference output