2026-05-28T07:40:10Zhttps://riuma.uma.es/rest/oai/request

oai:riuma.uma.es:10630/240002026-02-03T11:03:48Zcom_10630_2254col_10630_37953

Building brand credibility: The role of involvement, identification, reputation and attachment Molinillo-Jiménez, Sebastián Japutra, Arnold Ekinci, Yuksel Turismo Marketing internacional The aim of this study is to propose a conceptual framework for building destination brand credibility. This research proposes a novel framework to explore the antecedents of destination brand credibility based on four constructs: enduring culture involvement, destination brand identification, destination brand reputation and destination brand attachment. The data used to assess the proposed research model was collected through in-person-administered surveys conducted in Indonesia and Spain. The study shows that destination brand credibility is influenced by enduring cultural involvement, destination brand identification and destination brand reputation. In addition, destination brand attachment partially mediates the relationship between destination credibility and the three antecedents. The findings contribute to the relevant literature by improving the knowledge of the antecedents of destination brand attachment and destination brand credibility. 2022-04-28T11:01:24Z 2022-04-28T11:01:24Z 2022-01 journal article Molinillo-Jimenez, Sebastian ; Japutra, Arnold ; Ekinci, Yuksel. Building brand credibility: The role of involvement, identification, reputation and attachment. Journal of Retailing and Consumer Services Volume 64, January 2022, 102819. https://doi.org/10.1016/j.jretconser.2021.102819 https://hdl.handle.net/10630/24000 10.1016/j.jretconser.2021.102819 eng http://creativecommons.org/licenses/by-nc-nd/4.0/ open access Attribution-NonCommercial-NoDerivatives 4.0 Internacional Elsevier