2026-06-03T23:22:51Zhttps://riuma.uma.es/rest/oai/requestoai:riuma.uma.es:10630/281372026-02-03T11:19:19Zcom_10630_2254col_10630_37953
RIUMA. Repositorio Institucional de la Universidad de Málaga
author
Cerezo-Medina, Alfonso
author
Peláez-Verdet, Antonio
author
Gaspar-González, Ana Isabel
author
Martín-Rojo, Inmaculada Concepción
2023-11-27T06:57:16Z
2023-11-27T06:57:16Z
2023-11-12
Cerezo Medina, A., Martin-Rojo, I. C., Pelaez Verdet, A., & Gaspar-González, A. I. (2023). Wine tourism and COVID-19: impacts and responses from the perspective of wine route’s wineries. ENLIGHTENING TOURISM. A PATHMAKING JOURNAL, 13(2), 35-63. https://doi.org/10.33776/et.v13i2.7707
https://hdl.handle.net/10630/28137
10.33776/et.v13i2.7707
Wine tourism is a subsector of gastronomic tourism that, according to the World Tourism Organisation, has been increasingly in demand among visitors worldwide. The Serranía de Ronda has an outstanding wine-growing tradition, but the region has had to deal with one of the most significant challenges in recent times: the coronavirus disease-19 pandemic. This study analyzed the crisis’s impacts on wine tourism along the Ronda and Malaga Wine Route, winemakers’ perceptions of these effects, and how wineries reacted. Exploratory mixed-methods research was carried out using a combination of primary and secondary sources. The results were compared to other studies that have also sought to analyse wineries’ recovery strategies associated with the pandemic. The findings have practical implications that can help wine tourism providers improve their resilience during future pandemics.
eng
Atribución-NoComercial-CompartirIgual 4.0 Internacional
Vino - Cata
Turismo
Serranía de Ronda (Málaga) - Descripción y viajes
Wine tourism and COVID-19: impacts and responses from the perspective of wine route’s wineries.
journal article
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URL
https://riuma.uma.es/bitstreams/813822c1-ddc2-49cc-8717-affd90ef5ac3/download
File
MD5
7bc39de3ec991f36f6f3616de45decb7
330235
application/pdf
7707-Article Text-25669-1-10-20231112.pdf