2026-06-01T02:17:11Zhttps://riuma.uma.es/rest/oai/request

oai:riuma.uma.es:10630/284242026-02-03T11:02:45Zcom_10630_2254col_10630_37953

00925njm 22002777a 4500 dc Yuksel, Ekinci author Japutra, Arnold author Molinillo-Jiménez, Sebastián author Uysal, Muzzo author 2022-09-29 This study develops and tests a novel destination brand equity model and compares its validity with Aaker’s (1991) brand equity model, which is popular in tourism. The data were collected in Indonesia (n = 250) and the United Kingdom (n = 246). The results confirm validity and hierarchical structure of the destination brand equity model. The destination brand equity model has seven dimensions: brand awareness, physical quality, service interaction quality, brand self-congruence, brand identification, destination brand trust, and destination brand loyalty. The first five brand equity dimensions exert positive influences on destination brand trust and destination brand loyalty. The findings show that the psychometric properties of the destination brand equity model outperform Aaker’s (1991) model. The study discusses theoretical and practical implications of the destination brand equity model for destination marketing and management. Ekinci, Y., Japutra, A., Molinillo, S., & Uysal, M. (2023). Extension and validation of a novel destination brand equity model. Journal of Travel Research, 62(6), 1257-1276. https://hdl.handle.net/10630/28424 10.1177/00472875221125668 Marketing Marcas registradas Extension and validation of a novel destination brand equity model.