2026-05-28T13:46:57Zhttps://riuma.uma.es/rest/oai/request

oai:riuma.uma.es:10630/296212026-02-03T11:02:36Zcom_10630_2254col_10630_37953

Ham Tourism in Andalusia: An Untapped Opportunity in the Rural Environment Millán Vázquez-de-la-Torre, Genoveva Sánchez-Ollero, José Luis Dancausa Millán, Genoveva Turismo - Andalucía Iberian ham is a food product of great quality endorsed by Protected Denominations of Origin, which is beginning to be marketed as a tourist product, and visits to pastures, ham dryers, etc., are becoming tourist attractions in the rural areas of Andalusia. In this research, a factor analysis with VARIMAX rotation is carried out to determine the factors that influence the development of ham tourism. Five components are determined, of which the supply factor is one of the most important. Pull factors are highlighted as the local gastronomy and heritage, among others, and push factors include visiting dryers, pastures, and ham museums. Based on these results and the descriptive analysis of the profile of the ham tourist, it is found that the ham tourist is very satisfied with the visit made, and that the tourist would repeat the experience. However, it is observed that it is necessary to create routes combined with other better known gastronomic products, such as wine, and carry out marketing campaigns to publicize this tourist product in the national and international market, because at present it is local tourists who perform this type of tourism. 2024-02-01T12:27:19Z 2024-02-01T12:27:19Z 2022-07 journal article Millán Vázquez de la Torre, M.G.; Sánchez-Ollero, J.L.; Dancausa Millán, M.G. Ham Tourism in Andalusia: An Untapped Opportunity in the Rural Environment. Foods 2022, 11, 2277. https://doi.org/10.3390/foods11152277 https://hdl.handle.net/10630/29621 10.3390/foods11152277 eng Foods;11, 2277 open access MDPI