2026-05-28T19:37:59Zhttps://riuma.uma.es/rest/oai/request

oai:riuma.uma.es:10630/297102026-02-03T10:51:06Zcom_10630_2254col_10630_37953

Showcasing Spanish gastronomy through Iberian ham tourist routes Sanchez-Cubo, Francisco Sánchez-Ollero, José Luis Millán Vázquez-de-la-Torre, Genoveva Gastronomía Iberian ham is one of the flagships of Spanish gastronomy, deeply rooted in Spanish culture. However, its interest as a tourism resource is still scarce, so tourist routes around it have been developed. This study analyses ham tourist satisfaction within these routes using the PLS-SEM path modelling method on data obtained from a own questionnaire. The results provide insightful results about what influences ham tourist satisfaction – socioeco- nomic characteristics, their bond with Iberian ham, the general tourism and leisure offers, and the relation between both offers – highlighting where stakeholders should pay attention to improve the tourists’ experience 2024-02-02T11:23:41Z 2024-02-02T11:23:41Z 2023-10 journal article Francisco Sánchez-Cubo, Genoveva Millán-Vázquez-de-la-Torre, José Luis Sánchez-Ollero, Showcasing Spanish gastronomy through Iberian ham tourist routes, International Journal of Gastronomy and Food Science, Volume 34, 2023, 100820, ISSN 1878-450X, https://doi.org/10.1016/j.ijgfs.2023.100820. (https://www.sciencedirect.com/science/article/pii/S1878450X23001622) https://hdl.handle.net/10630/29710 10.1016/j.ijgfs.2023.100820 spa open access Elsevier