2026-05-30T14:05:41Zhttps://riuma.uma.es/rest/oai/request

oai:riuma.uma.es:10630/297982026-03-12T10:00:30Zcom_10630_2254col_10630_37956

Santos, Mário Alberto Lages Fortes Silva Carrasco-Santos, María Jesús Pestana da Silva, Carla Patricia Lousada, Sergio Neves 2024-02-05T11:46:46Z 2024-02-05T11:46:46Z 2020 Santos, M., Carrasco-Santos, M. J., Almeida, A. M., & Rodrigues, N. M. (2018). Estudio de la oferta de productos turísticos de Madeira. Análisis de la importancia del segmento de turismo de incentivos–negocios. In Planeamiento sectorial: recursos hídricos, espacio rural y fronteras (pp. 313-329). Thomson Reuters Aranzadi. 978-84-1346-697-2 https://hdl.handle.net/10630/29798 The autonomous region of Madeira is an exceptional tourist destination for the practice of incentive tourism and business, although it is not currently exploited. The development of this segment is proposed through the Outdoor Training methodology focused on business executives from some of the regions of Macarronesia (Azores and Madeira). The key points of social and emotional competences are studied, networking and business synergies are created between them, which has as a consequence that they become promoters of the Madeira brand as a destination for the incentive tourism segment. spa open access Turismo Innovación de producto turístico en Madeira mediante metodología de Outdoor Training. Caso DEMA book part