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oai:riuma.uma.es:10630/298562026-02-03T11:12:18Zcom_10630_2254col_10630_37953

00925njm 22002777a 4500 dc Sadi, Gabriel author Álvarez-Nobell, Alejandro author 2024-01-30 This study explores an area that has not been widely researched in the Latin American and Caribbean region: the identification of a capability gap in relation to key strategic public relations and communication management issues and activities. To this end, this article presents findings and analysis from a survey conducted in 20 Latin American and Caribbean countries in 2020. The existence of a capability gap in relation to key issues and activities in public relations and communication management is confirmed, which represents a challenge for the development of the public relations field as well as for higher education institutions across the region. Gabriel Sadi, Alejandro Álvarez-Nobell, Capability gap in relation to public relations´ strategic issues in Latin America, Public Relations Review, Volume 50, Issue 1, 2024, 102428, ISSN 0363-8111, https://doi.org/10.1016/j.pubrev.2024.102428. https://hdl.handle.net/10630/29856 10.1016/j.pubrev.2024.102428 Relaciones públicas - América latina Relaciones públicas - Caribe (Región) Comunicación en la gestión Universidades Comunicación Capability gap in relation to public relations´ strategic issues in Latin America