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oai:riuma.uma.es:10630/302552026-02-03T11:09:11Zcom_10630_2254col_10630_37953

00925njm 22002777a 4500 dc Meléndez-Jiménez, Miguel Ángel author Morales-Siles, Antonio José author Rodero-Cosano, Francisco Javier author 2022 A randomised field experiment was conducted at the University of Malaga in 2017 to examine personalised norm-based messages’ effects on response rates to the annual faculty satisfaction survey. This research had a factorial design that combined formal versus informal writing styles with four norm-based messages: no norm, moral suasion, moral duty and social norm. The results reveal that two treatments – informal-moral duty and informal-social norm – both had the strongest positive effect. The university’s quality assurance unit applied the informal-moral duty approach the following academic year, thereby increasing the overall response rate to the annual faculty satisfaction survey by 20% over the pre-intervention year. Miguel A. Meléndez-Jiménez, Antonio J. Morales, Javier Rodero Cosano, Engaging academic staff in the quality assurance system in higher education: A field experiment, Journal of Behavioral and Experimental Economics, Volume 100, 2022, 101923. https://hdl.handle.net/10630/30255 10.1016/j.socec.2022.101923 Enseñanza superior Engaging academic staff in the quality assurance system in higher education: A field experiment