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oai:riuma.uma.es:10630/313732026-02-03T10:50:35Zcom_10630_2254col_10630_37953

Cultural communication. Quero-Gervilla, María José Comunicación y cultura Cultura - Marketing Strategic communication is a key marketing tool in the management of cultural organisations. Both internally and externally, the aim is to maximise the efficiency of investments in instruments of communication, in order to successfully achieve coherent and integrated communication which is capable of adapting to the changes and challenges continually presented by the surroundings. 2024-05-23T11:12:05Z 2024-05-23T11:12:05Z 2018 journal article Quero Gervilla, M. J. (2018). Cultural Communication. Periférica Internacional. Revista Para El análisis De La Cultura Y El Territorio, (19), 143–153. https://doi.org/10.25267/Periferica.2018.i19.15 https://hdl.handle.net/10630/31373 10.25267/Periferica.2018.i19.15 eng http://creativecommons.org/licenses/by-nc-nd/4.0/ open access Attribution-NonCommercial-NoDerivatives 4.0 Internacional Universidad de Cádiz