2026-05-31T18:59:13Zhttps://riuma.uma.es/rest/oai/requestoai:riuma.uma.es:10630/315112026-02-03T11:03:32Zcom_10630_2254col_10630_37953
RIUMA. Repositorio Institucional de la Universidad de Málaga
author
Molinillo-Jiménez, Sebastián
author
Caballero Galeote, Lidia
author
Liébana Cabanillas, Francisco
author
Ruiz Montañez, Miguel
2024-06-04T09:08:30Z
2024-06-04T09:08:30Z
2024
Sebastian Molinillo, Lidia Caballero-Galeote, Francisco Liébana-Cabanillas, Miguel Ruiz-Montañez, Understanding users’ willingness to travel on autonomous buses: The moderating effect of experience, Journal of Retailing and Consumer Services, Volume 81, 2024, 103931, ISSN 0969-6989, https://doi.org/10.1016/j.jretconser.2024.103931
https://hdl.handle.net/10630/31511
https://doi.org/10.1016/j.jretconser.2024.103931
The aim of this research is to analyse the factors that influence users' willingness to travel on an autonomous bus (AB). This analysis adopted a mixed-methods approach. The findings indicated that the main antecedents of willingness to travel on an AB are perceived behavioural control, attitude and subjective norms, while the effect of personal innovativeness was seen to be lower. Trust in the AB, and perceived safety, impacted on perceived benefits, and perceived benefits impacted on satisfaction. Seven of the eight relationships proposed in the model were moderated by participants’ experience in the AB pilot test.
eng
Attribution-NonCommercial-NoDerivatives 4.0 Internacional
Toma de decisiones
Transporte - Innovaciones tecnológicas
Understanding users’ willingness to travel on autonomous buses: The moderating effect of experience
journal article
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