2026-05-28T17:47:07Zhttps://riuma.uma.es/rest/oai/request

oai:riuma.uma.es:10630/315112026-02-03T11:03:32Zcom_10630_2254col_10630_37953

Understanding users’ willingness to travel on autonomous buses: The moderating effect of experience Molinillo-Jiménez, Sebastián Caballero Galeote, Lidia Liébana Cabanillas, Francisco Ruiz Montañez, Miguel Toma de decisiones Transporte - Innovaciones tecnológicas The aim of this research is to analyse the factors that influence users' willingness to travel on an autonomous bus (AB). This analysis adopted a mixed-methods approach. The findings indicated that the main antecedents of willingness to travel on an AB are perceived behavioural control, attitude and subjective norms, while the effect of personal innovativeness was seen to be lower. Trust in the AB, and perceived safety, impacted on perceived benefits, and perceived benefits impacted on satisfaction. Seven of the eight relationships proposed in the model were moderated by participants’ experience in the AB pilot test. 2024-06-04T09:08:30Z 2024-06-04T09:08:30Z 2024 journal article Sebastian Molinillo, Lidia Caballero-Galeote, Francisco Liébana-Cabanillas, Miguel Ruiz-Montañez, Understanding users’ willingness to travel on autonomous buses: The moderating effect of experience, Journal of Retailing and Consumer Services, Volume 81, 2024, 103931, ISSN 0969-6989, https://doi.org/10.1016/j.jretconser.2024.103931 https://hdl.handle.net/10630/31511 https://doi.org/10.1016/j.jretconser.2024.103931 eng http://creativecommons.org/licenses/by-nc-nd/4.0/ open access Attribution-NonCommercial-NoDerivatives 4.0 Internacional Elsevier