2026-06-01T08:24:32Zhttps://riuma.uma.es/rest/oai/requestoai:riuma.uma.es:10630/330842026-02-03T11:28:37Zcom_10630_2254col_10630_37953
RIUMA. Repositorio Institucional de la Universidad de Málaga
author
Prados-Castillo, Juan Francisco
author
Torrecilla-García, Juan Antonio
author
Liébana Cabanillas, Francisco
2024-09-24T16:15:43Z
2024-09-24T16:15:43Z
2024
https://hdl.handle.net/10630/33084
https://doi.org/10.1108/TR-10-2023-0750
Purpose
The primary objective of this study is to ascertain how Metaverse technologies, primarily virtual reality (VR) and augmented reality (AR), redefine tourism experiences. It aims to delve into the capabilities of these technologies in eliminating conventional physical and economic barriers and enabling virtual exploration of destinations. Additionally, this study seeks to understand how tourism enterprises can leverage Metaverse technologies for operational efficiency and enhance customer satisfaction.
Design/methodology/approach
This research uses a two-pronged methodological approach, incorporating bibliometric analysis techniques and a systematic literature review. Bibliometric analysis provides a quantitative assessment of existing literature, identifying key trends, authors and publications in the domain of Metaverse tourism. Concurrently, this systematic literature review qualitatively evaluates the content and context of these studies, focussing on the applications of VR and AR in tourism as well as the managerial and consumer implications therein.
Findings
The findings reveal a significant uptick in literature production in the Metaverse tourism domain post-2018, indicating a burgeoning interest in this field. Metaverse facilitates a unique blend of engaging and personalised tourism experiences from the comfort of one’s home. Moreover, tourism enterprises stand to gain from streamlined booking processes and to improve operational efficiency, which in turn augments customer satisfaction.
eng
Turismo
Metaverse as a booster of tourism transformation towards virtual management strategies
journal article
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URL
https://riuma.uma.es/bitstreams/8458b33c-37c5-4c7b-9537-e7227db6d279/download
File
MD5
be43c5e987efdce7a61674b60be21601
1673294
application/pdf
10-1108_TR-10-2023-0750.pdf