2026-06-05T18:50:52Zhttps://riuma.uma.es/rest/oai/request

oai:riuma.uma.es:10630/333562026-02-03T11:00:58Zcom_10630_2254col_10630_37953

Zamarreño-Aramendia, Gorka Cruz-Ruiz, Elena de los Reyes Ruiz-Romero-de-la-Cruz, Elena María 2024-09-26T07:35:33Z 2024-09-26T07:35:33Z 2024 Zamarreño-Aramendia, Gorka, Cruz-Ruiz, Elena and Ruiz-Romero de la Cruz, Elena (2024) “Spanish tourist industry during the Franco’s regime through the touristic cinema (1951-1977).” Culture & History Digital Journal, 13 (1): 410 https://hdl.handle.net/10630/33356 10.3989/chdj.2024.410 Mass tourism in Spain became one of the most prosperous economic sectors in the mid-twentieth century, collaborating in the process of convergence with Europe, using the seductive power of the media, especially the cinema. A quantitative and (to a lesser extent) qualitative analysis methodology was followed. After reviewing the academic literature, the records of the National Film Library were consulted, selecting 87 films of tourist content and of national production, during the period of operation of the Ministry of Information and Tourism (1951-1977). The results have made it possible to identify the tourist segments, the cinematographic genres, the type of tourists, national or foreign, as well as the heritage elements and the services present in the tourist product of the time, visualizing the scenarios where the plots of the films are developed. The cinematography allows showing the elements that constitute the economic tourism model of Franco’s Spain, focused on towns on the Mediterranean coast, especially on the Costa del Sol. The research translates the antecedents of tourism marketing, using cinema as a means of communication that recognizes the economic transformation of Spanish society and the new image of Spain to be projected abroad. spa http://creativecommons.org/licenses/by-nc-nd/4.0/ open access Attribution-NonCommercial-NoDerivatives 4.0 Internacional Turismo en el cine - España Spanish tourist industry during the Franco’s regime through the touristic cinema (1951-1977) journal article