2026-06-08T16:59:58Zhttps://riuma.uma.es/rest/oai/request

oai:riuma.uma.es:10630/333562026-02-03T11:00:58Zcom_10630_2254col_10630_37953

Spanish tourist industry during the Franco’s regime through the touristic cinema (1951-1977) La industria turística bajo el régimen de Franco a través del cine turístico (1951-1977). Zamarreño-Aramendia, Gorka Cruz-Ruiz, Elena de los Reyes Ruiz-Romero-de-la-Cruz, Elena María Turismo en el cine - España Spain and Francoism Tourism marketing Economic history Spanish cinema Tourist product Tourism economics Mass tourism in Spain became one of the most prosperous economic sectors in the mid-twentieth century, collaborating in the process of convergence with Europe, using the seductive power of the media, especially the cinema. A quantitative and (to a lesser extent) qualitative analysis methodology was followed. After reviewing the academic literature, the records of the National Film Library were consulted, selecting 87 films of tourist content and of national production, during the period of operation of the Ministry of Information and Tourism (1951-1977). The results have made it possible to identify the tourist segments, the cinematographic genres, the type of tourists, national or foreign, as well as the heritage elements and the services present in the tourist product of the time, visualizing the scenarios where the plots of the films are developed. The cinematography allows showing the elements that constitute the economic tourism model of Franco’s Spain, focused on towns on the Mediterranean coast, especially on the Costa del Sol. The research translates the antecedents of tourism marketing, using cinema as a means of communication that recognizes the economic transformation of Spanish society and the new image of Spain to be projected abroad. 2024-09-26T07:35:33Z 2024-09-26T07:35:33Z 2024 2024 journal article AM Zamarreño-Aramendia, Gorka, Cruz-Ruiz, Elena and Ruiz-Romero de la Cruz, Elena (2024) “Spanish tourist industry during the Franco’s regime through the touristic cinema (1951-1977).” Culture & History Digital Journal, 13 (1): 410 https://hdl.handle.net/10630/33356 10.3989/chdj.2024.410 spa Attribution-NonCommercial-NoDerivatives 4.0 Internacional http://creativecommons.org/licenses/by-nc-nd/4.0/ open access application/pdf Consejo Superior de Investigaciones Científicas (CSIC)