2026-05-27T05:32:21Zhttps://riuma.uma.es/rest/oai/request

oai:riuma.uma.es:10630/337242026-02-03T11:07:59Zcom_10630_2254col_10630_37953

Effects of Social Media on Enotourism. Two Cases Study: Okanagan Valley (Canada) and Somontano (Spain) Cristófol Rodríguez, Francisco Javier Zamarreño-Aramendia, Gorka De San Eugenio Vela, Jordi Redes sociales en Internet Enología Turismo The aim of this article is to analyze the social media effects on enotourism. Two territories of similar extension and with historical coincidences in their development have been selected: the Okanagan Valley, Canada, and the region of Somontano, Spain. Methodologically, an analysis of the content on Twitter has been performed, collecting 1377 tweets. The conclusion is that wineries create sentimental and experiential links with the users, avoiding commercial communications. Specifically, Okanagan wineries establish a relevant conversation network on Twitter based on the high percentage of responses, which is 31.3%, but this is not so in the case of Somontano, which is 12.8%. The tourist attractions most used to create a bond are the wine landscape and the gastronomy in the case of both territories. The tourism sustainability variable remains a minor matter in the emission of messages on Twitter. 2024-09-27T11:31:51Z 2024-09-27T11:31:51Z 2020 journal article Cristófol, F.J.; Aramendia, G.Z.; de-San-Eugenio-Vela, J. Effects of Social Media on Enotourism. Two Cases Study: Okanagan Valley (Canada) and Somontano (Spain). Sustainability 2020, 12, 6705. https://doi.org/10.3390/su12176705 https://hdl.handle.net/10630/33724 https://doi.org/10.3390/su12176705 eng http://creativecommons.org/licenses/by-nc-nd/4.0/ open access Attribution-NonCommercial-NoDerivatives 4.0 Internacional MDPI