2026-05-28T19:50:22Zhttps://riuma.uma.es/rest/oai/requestoai:riuma.uma.es:10630/344152026-02-03T10:48:48Zcom_10630_2254col_10630_37953
RIUMA. Repositorio Institucional de la Universidad de Málaga
author
Molina-Gómez, Jesús
author
Mercade-Mele, Pere
author
Almeida-García, Fernando
author
Ruiz-Berrón, Raquel
2024-10-07T09:49:24Z
2024-10-07T09:49:24Z
2021-02-24
Molina-Gómez J, Mercadé-Melé P, Almeida-García F, Ruiz-Berrón R (2021) New perspectives on satisfaction and loyalty in festival tourism: The function of tangible and intangible attributes. PLoS ONE 16(2): e0246562. https://doi.org/10.1371/journal.pone.0246562
https://hdl.handle.net/10630/34415
10.1371/journal.pone.0246562
This research explains how attributes perceived during the festival celebration generate loyalty in terms of satisfaction. As regard, tangible aspects (festival entertainment and aesthetics) and intangible aspects (escapism and education) shall be differentiated. A theoretical model is proposed, which explains the effects of festival attributes on satisfaction and loyalty through structural equation modelling. The model was estimated with a sample of 440 people attending Weekend Beach Festival in Spain. The research proves the relationship between attributes and loyalty through satisfaction as a moderating variable; likewise, tangible attributes are deemed to have a greater influence on loyalty, specifically, the aesthetic/environment experience.
eng
Festivales - Marketing
New perspectives on satisfaction and loyalty in festival tourism: The function of tangible and intangible attributes
journal article
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URL
https://riuma.uma.es/bitstreams/8f5218ff-b567-469e-9479-a437f2d06f70/download
File
MD5
01d8df622bdfdf2f2968afb58fca6458
772155
application/pdf
PLos One_Tourism_2021.pdf