2026-06-07T07:48:27Zhttps://riuma.uma.es/rest/oai/request

oai:riuma.uma.es:10630/352402026-02-03T11:29:33Zcom_10630_2254col_10630_37953

The impact of information and communication technology and internal market orientation blending on organisational performance in small and medium enterprises. Kazakov, Sergey Ruiz-Alba Robledo, José Luis Muñoz-Martos, María del Mar Pequeñas y medianas empresas Marketing interno The present study examines the concept of internal market orientation (IMO) and its effects on organisational performance comprising job satisfaction and employees’ loyalty in the small and medium enterprises (SMEs) research context. Rooted in administrative theory, human relations theory, conventional theories of IMO and internal marketing, this study develops a novel iIMO theoretical framework that evinces the proliferation of ICTs in SMEs. 2024-11-21T09:42:45Z 2024-11-21T09:42:45Z 2020-11-30 journal article https://hdl.handle.net/10630/35240 10.1108/EJMBE-04-2020-0068 eng http://creativecommons.org/licenses/by/4.0/ open access Attribution 4.0 Internacional Emerald