2026-05-27T05:24:27Zhttps://riuma.uma.es/rest/oai/requestoai:riuma.uma.es:10630/356362026-02-03T11:24:21Zcom_10630_2254col_10630_37953
RIUMA. Repositorio Institucional de la Universidad de Málaga
author
Smolak-Lozano, Emilia
author
Castillo-Esparcia, Antonio
2024-12-12T12:24:16Z
2024-12-12T12:24:16Z
2018
Comunicación política y los think tanks. Estrategias de comunicación en las redes sociales ES Lozano, AC Esparcia - Communication Papers, 2018 Cytowane przez 9 Powiązane artykuły Wszystkie wersje 4 Political communication of think tanks. Strategic communication in social networks* ES Lozano, AC Esparcia - Communication Papers. Media Literacy and Gender, 2018
https://hdl.handle.net/10630/35636
10.33115/udg_bib/cp.v7i15.22183
The present research aims to examine and describe the reality of the use of Social Media as the organisational communication strategy directed to the external publics in the political sphere. Mostly, it is focused on the application of the social networks by the global think tanks in the transforming regions. The majority of the Asian think tanks (62.5%) has employed the digital strategies to establish the relationships with their stakeholders: politicians, scientists, journalists and citizens. These digital tools include the development of the web pages and social networks. Given that the extent to which these digital strategies are developed can vary considerably, the authors have designed the general model of evaluation of the grade of the interactivity. This allows to construct the benchmark of digital communication use and its extension among the think tanks on the Asian continent.
spa
Attribution-ShareAlike 4.0 Internacional
Comunicación empresarial
Comunicación política y los think tanks. Estrategias de comunicación en las redes sociales.
journal article
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URL
https://riuma.uma.es/bitstreams/17ef357e-e9bb-44ce-b07e-0596bcb9bd68/download
File
MD5
04e05e1017dc3e4551897ef127271a2c
251218
application/pdf
communication papers.pdf