2026-05-30T18:02:37Zhttps://riuma.uma.es/rest/oai/request

oai:riuma.uma.es:10630/358302026-02-03T12:19:35Zcom_10630_2254col_10630_37959

Influencia de startups en las Ciudades Creativas. Análisis del desempeño de empresas emergentes en la construcción de la Marca Ciudad Fernández-Torres, María Jesús Rando-Cueto, Dolores Rodríguez Vera, Ainhoa del Pino Nuevas empresas Marketing Ciudades The Creative City concept arises from the field of economic sciences known as ‘creative economy’. In this framework, activities, goods and services with the capacity to dynamise the economy are relevant (Herrera-Medina et al., 2013). For instance, startups are gaining interest as a source of innovation by implementing new technologies to reinvent business models (Aljalahma & Slof, 2022). According to Informa D&B (2022), 62% of Spanish startups are concentrated in Madrid, Catalonia and Andalusia. The objective is to analyse the influence of startups on these autonomous communities and their coverage in the press. A systematic review of scientific literature of more than a hundred registers is carried out, as well as a content analysis of 255 pieces of information published in Google News in 2024. It addresses keys that relate startups, as an economic engine, in the promotion of Creative Cities and in the construction of the City Brand. 2024-12-20T10:59:21Z 2024-12-20T10:59:21Z 2024 2024 conference output https://hdl.handle.net/10630/35830 spa XI Congreso Internacional Ciudades Creativas Segovia (España) 12/12/24 open access