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Audience Approach. The Performance of the Civic, Infotainment, and Service Roles. Humanes-Humanes, María Luisa Roses-Campos, Sergio Prensa - Audiencias https://www.routledge.com/our-products/open-access-books/publishing-oa-books/chapters Based on a conceptualization of the audience as citizens, spectators, and clients, this chapter assesses how journalism approaches the audience by comparing the performance of the civic, infotainment, and service roles in news from 18 countries. We found significant inter-country variation in the performance of different analytical sub-dimensions of these roles. Data also reveals that the materialization of elements of these roles is context-sensitive and varies across political regimes, media organizations, and news topics. Finally, we analyze how the three roles correlate in news content, showing different trends in role hybridization. 2025-01-15T13:25:32Z 2025-01-15T13:25:32Z 2020 book part Humanes, M. L. & Roses, S. (2021). Audience Approach. The Performance of the Civic, Infotainment, and Service Roles. En C. Mellado (Ed.), Beyond Journalistic Norms. Role Performance and News in Comparative Perspective (pp.125-144). 9780367561291 https://hdl.handle.net/10630/36378 10.4324/9780429425509 spa http://creativecommons.org/licenses/by-nc-nd/4.0/ open access Attribution-NonCommercial-NoDerivatives 4.0 Internacional Routledge