2026-06-01T09:01:32Zhttps://riuma.uma.es/rest/oai/request

oai:riuma.uma.es:10630/374432026-02-03T10:53:26Zcom_10630_2254col_10630_37953

Association between Publication Time on Social Networks and Engagement: A Study of Mexican Universities Valerio, Gabriel Herrera, Dagoberto J Rodríguez-Martínez, María del Carmen Enseñanza superior Universities are using social media increasingly as communication chan-nels. However, not all universities seem to have a clear strategy that allows them to achieve a broader range. This study shows publication time can affect the impact of a publication. The authors compared the behavior of Fanpage managers to demonstrations of public engagement from the stan-dpoint of their temporary activity cycles. A quantitative methodology was used, based on identifying outstanding publications among 31,590 publi-cations by 28 Mexican universities. 2025-01-30T18:07:44Z 2025-01-30T18:07:44Z 2014-01-28 journal article Valerio, G., Herrera-Murillo, D. J., Rodríguez-Martínez, M.C. Septiembre de 2014. Asociación entre el momento de publicación en las redes sociales y el engagement: estudio de las universidades mexicanas. Palabra Clave 17 (3), 749-772. DOI: 10.5294/pacla.2014.17.3.8 0122-8285 https://hdl.handle.net/10630/37443 spa open access Palabra clave