2026-06-06T02:14:13Zhttps://riuma.uma.es/rest/oai/request

oai:riuma.uma.es:10630/381942026-02-03T11:28:52Zcom_10630_2254col_10630_37953

00925njm 22002777a 4500 dc Rando-Cueto, Dolores author Jambrino-Maldonado, Carmen author Iglesias-Sánchez, Patricia Pilar author De-las-Heras-Pedrosa, Carlos author 2022 In the last decade, there have been an increasing number of studies on female entrepreneurship and its relationship with communication activity. However, as a worldwide current issue, there are no records in the scientific literature in which a bibliometric analysis has been performed in this field. This article aims to fill this gap by reviewing the present situation of research production and analyzing its evolution and trends. To this end, a systematic review of the existing literature is carried out, as well as the bibliometric analysis of the 1356 records found in the Scopus database and the analysis of bibliometric networks referring to authorship, citation, keywords and main affiliations of researchers with VOSviewer software. Among the results, it is worth noting the close correlation between advances in communication strategies on behalf of women entrepreneurs, mainly related to the digitization of processes and the reduction of gender disparities. Thus, there is a need to raise awareness of the importance of communication in business management and to promote training activities that encourage greater interaction between women entrepreneurs and their stakeholders. Rando-Cueto, D., Jambrino-Maldonado, C., Iglesias-Sánchez, P. P., & De las Heras-Pedrosa, C. (2022). Trends and Evolution of Research on Women’s Entrepreneurship and Communication in the Scientific Literature. Journalism and Media, 3(4), 665-681. https://hdl.handle.net/10630/38194 10.3390/journalmedia3040044 Emprendedoras Sociología de las organizaciones Trends and Evolution of Research on Women’s Entrepreneurship and Communication in the Scientific Literature.