2026-06-07T07:50:01Zhttps://riuma.uma.es/rest/oai/requestoai:riuma.uma.es:10630/395802026-02-03T11:05:03Zcom_10630_2254col_10630_37953
RIUMA. Repositorio Institucional de la Universidad de Málaga
author
Ruiz-Herrería, Minea
author
Rando-Cueto, Dolores
author
Rodríguez Vera, Ainhoa del Pino
author
De-las-Heras-Pedrosa, Carlos
2025-07-30T10:04:24Z
2025-07-30T10:04:24Z
2025-07-26
Ruiz-Herrería, M., Rando-Cueto, D., Rodríguez-Vera, A. d. P., & de las Heras-Pedrosa, C. (2025). The Role of Public Relations in the Employability and Entrepreneurship Services of Andalusian Public Universities. Journalism and Media, 6(3), 118. https://doi.org/10.3390/journalmedia6030118
https://hdl.handle.net/10630/39580
10.3390/journalmedia6030118
In higher education, the employability and entrepreneurship services play an essential role in the labor market insertion of graduates. The management of public relations promotes institutional projection, the creation of networks with companies, and the dissemination of initiatives to strengthen professional skills. This research analyzes how the communication strategies of Andalusian public universities improve employability and encourage entrepreneurship. A methodological triangulation is used: literature review, analysis of social networks with Fanpage Karma, and study of corporate websites. The results show a focus on counseling, training, workshops, job fairs, and networking events, strengthening the brand of universities and their commitment to the professional development of students.
eng
Attribution 4.0 Internacional
Titulados universitarios - Empleo - Andalucía
Cooperación universidad empresa
The Role of Public Relations in the Employability and Entrepreneurship Services of Andalusian Public Universities
journal article
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URL
https://riuma.uma.es/bitstreams/4250846b-04d3-48fd-9c99-e43f793f2114/download
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The Role of Public Relations in the Employability and Entrepreneurship Services of Andalusian Public Universities.pdf