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oai:riuma.uma.es:10630/395802026-02-03T11:05:03Zcom_10630_2254col_10630_37953

The Role of Public Relations in the Employability and Entrepreneurship Services of Andalusian Public Universities Ruiz-Herrería, Minea Rando-Cueto, Dolores Rodríguez Vera, Ainhoa del Pino De-las-Heras-Pedrosa, Carlos Titulados universitarios - Empleo - Andalucía Cooperación universidad empresa In higher education, the employability and entrepreneurship services play an essential role in the labor market insertion of graduates. The management of public relations promotes institutional projection, the creation of networks with companies, and the dissemination of initiatives to strengthen professional skills. This research analyzes how the communication strategies of Andalusian public universities improve employability and encourage entrepreneurship. A methodological triangulation is used: literature review, analysis of social networks with Fanpage Karma, and study of corporate websites. The results show a focus on counseling, training, workshops, job fairs, and networking events, strengthening the brand of universities and their commitment to the professional development of students. 2025-07-30T10:04:24Z 2025-07-30T10:04:24Z 2025-07-26 journal article Ruiz-Herrería, M., Rando-Cueto, D., Rodríguez-Vera, A. d. P., & de las Heras-Pedrosa, C. (2025). The Role of Public Relations in the Employability and Entrepreneurship Services of Andalusian Public Universities. Journalism and Media, 6(3), 118. https://doi.org/10.3390/journalmedia6030118 https://hdl.handle.net/10630/39580 10.3390/journalmedia6030118 eng Funding: This research was funded by “Proyectos de Generación de Conocimiento 2022”, Ministry of Science and Innovation, State Research Agency, Spain [(MCIUAEI/10.13039/501100011033/FEDER, UE)]. Grant number: PID2022-139037OB-I00. http://creativecommons.org/licenses/by/4.0/ open access Attribution 4.0 Internacional MDPI