2026-05-27T05:23:50Zhttps://riuma.uma.es/rest/oai/requestoai:riuma.uma.es:10630/399352026-03-12T11:23:47Zcom_10630_2254col_10630_37956
RIUMA. Repositorio Institucional de la Universidad de Málaga
author
Aguayo-Arrabal, Natividad
author
Pérez-Macías, Lorena
2025-09-16T10:17:21Z
2025-09-16T10:17:21Z
2024
Aguayo Arrabal, N. & Pérez-Macías, L. (2024). Translation of Self-care & Beauty Industry Content. In A Qualitative Approach to Translation Studies: Spotlighting Translation Problems. Calvo, E. y De la Cova, E. (Eds.). 200-213. Routledge. ISBN: 9781032182483. Routledge. https://doi.org/10.4324/9781003253594
978-1-032-18248-3
https://hdl.handle.net/10630/39935
This study, carried out within the field of advertising communication, addresses the translation of advertising texts for e-commerce in the luxury perfume industry. Based on the creation of an ad hoc monolingual Spanish corpus, its principal objective is to offer a proposal for categorising potential translation problems using an inductive-deductive coding method. Adopting a functionalist approach and considering advertising translation as an act of intercultural communication, the skopos behind this classification of translation problems is to create a target text as attractive and persuasive as the original version in order to promote the online sale of perfume products among an English-speaking audience. The results demonstrate the convenience of identifying those lines of action which are priority considerations in the translation of advertising material linked to the cosmetics and perfume industry, and which can also be applied to other creative and persuasive texts.
eng
Attribution-NonCommercial-NoDerivatives 4.0 Internacional
Publicidad - Traducción
Industria perfumera - En los medios de comunicación social
Translation of Self-care & Beauty Industry Content
book part
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URL
https://riuma.uma.es/bitstreams/75e445d4-6d98-4ab3-9518-db2901a4baca/download
File
MD5
83db4e8dbf6a8db55fcbbb4ad62c9d2e
341642
application/pdf
Capítulo Routledge_Aguayo Pérez.pdf