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oai:riuma.uma.es:10630/399352026-03-12T11:23:47Zcom_10630_2254col_10630_37956

Translation of Self-care & Beauty Industry Content Aguayo-Arrabal, Natividad Pérez-Macías, Lorena Publicidad - Traducción Industria perfumera - En los medios de comunicación social https://authorservices.taylorandfrancis.com/frequently-asked-questions/open-access-books-faq/ This study, carried out within the field of advertising communication, addresses the translation of advertising texts for e-commerce in the luxury perfume industry. Based on the creation of an ad hoc monolingual Spanish corpus, its principal objective is to offer a proposal for categorising potential translation problems using an inductive-deductive coding method. Adopting a functionalist approach and considering advertising translation as an act of intercultural communication, the skopos behind this classification of translation problems is to create a target text as attractive and persuasive as the original version in order to promote the online sale of perfume products among an English-speaking audience. The results demonstrate the convenience of identifying those lines of action which are priority considerations in the translation of advertising material linked to the cosmetics and perfume industry, and which can also be applied to other creative and persuasive texts. 2025-09-16T10:17:21Z 2025-09-16T10:17:21Z 2024 book part Aguayo Arrabal, N. & Pérez-Macías, L. (2024). Translation of Self-care & Beauty Industry Content. In A Qualitative Approach to Translation Studies: Spotlighting Translation Problems. Calvo, E. y De la Cova, E. (Eds.). 200-213. Routledge. ISBN: 9781032182483. Routledge. https://doi.org/10.4324/9781003253594 978-1-032-18248-3 https://hdl.handle.net/10630/39935 eng http://creativecommons.org/licenses/by-nc-nd/4.0/ open access Attribution-NonCommercial-NoDerivatives 4.0 Internacional Routledge