2026-05-27T05:35:27Zhttps://riuma.uma.es/rest/oai/requestoai:riuma.uma.es:10630/409622026-02-03T11:42:41Zcom_10630_2254col_10630_37956
RIUMA. Repositorio Institucional de la Universidad de Málaga
author
Alba-Muñoz, Simón
author
Rojas-de-Gracia, María Mercedes
author
Sierra-Herrezuelo, Plácido
2025-12-01T07:59:37Z
2025-12-01T07:59:37Z
2020-09-25
Alba-Muñoz, S., Rojas-de-Gracia, M. M., & Sierra-Herrezuelo, P. (2021). Usability Audit Model for Tourism Destination Websites. In Innovations in Digital Branding and Content Marketing (pp. 160-188). IGI Global.
https://hdl.handle.net/10630/40962
10.4018/978-1-7998-4420-4.ch008
In a globalized world, tourist destinations must have a website containing accurate
information for potential tourists. However, there is currently no model that serves
as a guide to evaluate the usability of tourism websites. A web usability audit manual
is presented in this work with the application of a case study methodology, which
combines theoretical contributions with those of a real audit of a tourism institution.
Apart from the description of the manual itself, the results of this work have made it
possible to identify a series of actions to be taken into account, as well as others that
should be avoided when a usability audit is being carried out in the tourism field.
eng
Atribución 4.0 Internacional
Turismo
Páginas Web
Usability Audit Model for Tourism Destination Websites.
book part
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URL
https://riuma.uma.es/bitstreams/d2d14f7c-3bb5-43bc-9c29-16df113806d6/download
File
MD5
8416749e2af290c24f41101bdd235d9e
706976
application/pdf
Final Version with Acknowledgements to Publish_Usability.pdf