2026-06-10T04:39:42Zhttps://riuma.uma.es/rest/oai/request

oai:riuma.uma.es:10630/409622026-02-03T11:42:41Zcom_10630_2254col_10630_37956

Alba-Muñoz, Simón Rojas-de-Gracia, María Mercedes Sierra-Herrezuelo, Plácido 2025-12-01T07:59:37Z 2025-12-01T07:59:37Z 2020-09-25 Alba-Muñoz, S., Rojas-de-Gracia, M. M., & Sierra-Herrezuelo, P. (2021). Usability Audit Model for Tourism Destination Websites. In Innovations in Digital Branding and Content Marketing (pp. 160-188). IGI Global. https://hdl.handle.net/10630/40962 10.4018/978-1-7998-4420-4.ch008 In a globalized world, tourist destinations must have a website containing accurate information for potential tourists. However, there is currently no model that serves as a guide to evaluate the usability of tourism websites. A web usability audit manual is presented in this work with the application of a case study methodology, which combines theoretical contributions with those of a real audit of a tourism institution. Apart from the description of the manual itself, the results of this work have made it possible to identify a series of actions to be taken into account, as well as others that should be avoided when a usability audit is being carried out in the tourism field. eng http://creativecommons.org/licenses/by/4.0/ open access Atribución 4.0 Internacional Turismo Páginas Web Usability Audit Model for Tourism Destination Websites. book part