2026-05-30T09:33:47Zhttps://riuma.uma.es/rest/oai/requestoai:riuma.uma.es:10630/411592026-02-03T11:20:18Zcom_10630_2254col_10630_37953
RIUMA. Repositorio Institucional de la Universidad de Málaga
author
Pérez-Tapia, Gema
author
Cabrera-Sánchez, Juan Pedro
author
Hernández Correa, Emilio
2025-12-17T10:27:01Z
2025-12-17T10:27:01Z
2025
Pérez-Tapia, G., Cabrera-Sánchez, J. P., & Hernández Correa, E. (2025). Innovative framework for the analysis of the effects of destination personality on behavioral results: The mediating role of self-congruity. Journal of Vacation Marketing, 13567667251361151.
https://hdl.handle.net/10630/41159
10.1177/13567667251361151
There is growing interest among academics and Destination Marketing
Organizations (DMOs) in leveraging destination personality as a
differentiation strategy within an increasingly competitive tourism
market. Identifying the most relevant personality dimensions that
influence tourists' perceived image and their intention to visit is essential
for effective strategic image projection. Although various methodologies
have been employed to analyze these personality dimensions, no
consensus has yet been reached—particularly concerning the mediating
role of brand–self congruity. To address this gap, the present study
proposes an innovative methodological framework that clarifies the
relationship between destination personality and behavioral outcomes,
irrespective of the moderating role of self-congruence. Partial least
squares structural equation modelling (PLS-SEM) was employed for the
analysis. By integrating Necessary Condition Analysis (NCA) and
Importance–Performance Map Analysis (IPMA), the framework offers
deeper analytical insights, which represent the primary contribution of
this research. To demonstrate the practicality and effectiveness of the
proposed model, an empirical application is presented.
eng
Turismo - Toma de decisiones
Innovative Framework for the analysis of the effects of Destination Personality on Behavioral Results: Self- Congruity's mediating role
journal article
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URL
https://riuma.uma.es/bitstreams/d62ef513-4077-4587-9a10-d13f659bfd9b/download
File
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406d374728091f47833b1a5b858181ca
555659
application/pdf
JVM-25-0005.R2_Proof_hi.pdf