2026-05-28T07:40:28Zhttps://riuma.uma.es/rest/oai/request

oai:riuma.uma.es:10630/457642026-02-27T00:47:32Zcom_10630_2254col_10630_37953

00925njm 22002777a 4500 dc Pulido-Fernández, Juan Ignacio author Casado-Montilla, Jairo author López-Sánchez, Yaiza author Durán-Román, Jose Luis author Carrillo-Hidalgo, Isabel author 2024 This study provides insights into the attitudes, knowledge, behaviour and commitment of Gen Z tourists toward sustainability. The research was conducted on 1188 participants in the Western Costa del Sol (Andalusia, Spain), a well-established coastal destination. The study also estimated, through a chi-squared test and the Mann–Whitney U model, the premium price that Gen Z tourists are willing to pay for visiting a more sustainable destination. The results indicate that Gen Z has a good understanding and a high level of commitment towards sustainable tourism. However, only 10% of Gen Z tourists were willing to pay more for a sustainable destination. The study analyses the reasons behind this finding. Finally, the research suggests recommendations for understanding the consumption behaviours and practises of young travellers. Pulido‐Fernández, J. I., Casado‐Montilla, J., López‐Sánchez, Y., Durán‐Román, J. L., & Carrillo‐Hidalgo, I. (2024). Gen zers' behaviour towards sustainability in a mature coastal destination. International Journal of Tourism Research, 26(5), e2758. https://hdl.handle.net/10630/45764 10.1002/jtr.2758 Jóvenes - Viajes Ecoturismo Gen zers' behaviour towards sustainability in a mature coastal destination