2026-05-28T06:24:59Zhttps://riuma.uma.es/rest/oai/request

oai:riuma.uma.es:10630/58302026-02-03T11:03:04Zcom_10630_2254col_10630_37953

00925njm 22002777a 4500 dc Ortega-Aguaza, Bienvenido author 2013-09-24 The aim of this paper was to analyse the degree to which hotels whose managers employ a Revenue Management System (RMS) as a strategy to increase demand outperform other non-RMS-user establishments. This analysis was based on the assumption that increased demand due to us-ing an RMS will either increase a hotel's room occupancy (RO) or increase its achieved room rate (ARR), and eventually increase its revenue per available room (RevPAR), efficiency rate (ER) and average labour produc-tivity. The study used a sample of 106 chain hotels with a rating of three or more stars located in Andalusia (Spain). The econometric estimations show that the effectiveness of an RMS as a tool for improving perform-ance was generally achieved in these hotels through better management of occupancy, especially in the low season. http://hdl.handle.net/10630/5830 Hoteles y pensiones - Gestión Hoteles y pensiones - Administración An analysis of the impact of implementing Revenue Management Systems on hotel operational performance