2026-05-27T21:57:49Zhttps://riuma.uma.es/rest/oai/requestoai:riuma.uma.es:10630/70072026-02-03T11:57:43Zcom_10630_2254col_10630_37959
RIUMA. Repositorio Institucional de la Universidad de Málaga
author
Quero-Gervilla, María José
author
Ventura-Fernández, Rafael
author
Santoja, Antonio
2014-02-07T12:11:08Z
2014-02-07T12:11:08Z
2014-02-07
http://hdl.handle.net/10630/7007
The aim of the present study is to analyse the role of value co-creation on success crowd-funding experiences in the cultural sector. The relationships developed between actors can be considered as a type of collaborative behaviour model, which makes use of the potential offered by new technologies in actors who get order to benefit everyone. The analysis of the structure of the relationships between actors who get involved in crowd-funding is approached with the primary objective of finding out which are the factors that explain crowd-funding as a balanced system of co-creation relationships.
Specifically, the focus of the research is on the interactions between system actors, whose roles we will attempt to define: what do they contribute and what do they gain from the system, and how do they achieve the balance that leads them to continue the relationship.
eng
Cultura - Aspectos económicos
Arte - Aspectos económicos
Arte - Marketing
Value co-creation as determinat of succcess in crowd-funding experiencesin the cultural sector
conference output
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URL
https://riuma.uma.es/bitstreams/d5778bda-1e37-449c-ad6e-f5aa3b9e0753/download
File
MD5
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application/pdf
resumen workshop_cadiz.pdf
URL
https://riuma.uma.es/bitstreams/31a2198f-b206-43c1-9737-1090534d4f8f/download
File
MD5
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text/plain
resumen workshop_cadiz.pdf.txt