2026-06-02T02:03:36Zhttps://riuma.uma.es/rest/oai/requestoai:riuma.uma.es:10630/81322026-02-03T12:24:30Zcom_10630_2254col_10630_37959
RIUMA. Repositorio Institucional de la Universidad de Málaga
author
Del-Águila-Obra, Ana Rosa
author
Padilla-Meléndez, Antonio
author
Abouseada, Ahmad
2014-09-29T10:42:51Z
2014-09-29T10:42:51Z
2014-09-29
http://hdl.handle.net/10630/8132
Bankers worldwide are interested in user´s behaviour in adopting technology-enhanced banking services. This paper analyses the factors that affect the adoption of social technology by users of internet banking services in the Middle East context. The Technology Readiness and Acceptance Model is applied to data from a survey of 338 users in Egypt, Jordan, Kuwait, Lebanon and Saudi Arabia. Findings indicate that technology readiness plays an important role in forming the perceived ease of use. Another main finding is that, contratry to previous research, only perceived ease of use and playfulness influence on the intention to continuous use of these services.
eng
Bancos
Internet
Use and Acceptance of Social Technologies by Internet Banking Services Users in the Middle East
conference output
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URL
https://riuma.uma.es/bitstreams/f5236aae-4ca3-4c95-8c47-8ec8b601cd4e/download
File
MD5
e2299238f8b318f149b80a3196787915
377438
application/pdf
Documento final ACEDE 2014.pdf