2026-05-28T17:47:23Zhttps://riuma.uma.es/rest/oai/request

oai:riuma.uma.es:10630/83832026-02-03T12:11:45Zcom_10630_2254col_10630_37959

00925njm 22002777a 4500 dc García-Pozo, Alejandro author Sánchez-Ollero, José Luis author Del-Cubo-Arroyo, Elisa author 2014-11-07 Recent literature has shown that a firm's environmental commitment can be a potential source of comparative advantage and may translate into higher revenues that could offset the additional costs involved in implementing environmentally friendly measures. Environmental commitment may be due to pressure from consumers who demand good environmental practices from hotels, which in turn could result in the hotels making business decisions that manifest as environmentally proactive measures by the establishment. Together with these hotel management measures, establishments have other structural factors (such as their location or hotel category) that may influence the implementation of environmentally proactive policies. Using discrete choice binomial logit model, this article analyzes the impact of business policy and structural factors on the probability that a hotel establishment can be considered environmentally proactive. http://hdl.handle.net/10630/8383 Hostelería - Aspectos ambientales Analysis of the management of environmental proactivity and its structural determinants in the field of hotel