2026-06-03T04:48:36Zhttps://riuma.uma.es/rest/oai/request

oai:riuma.uma.es:10630/84502026-02-03T12:55:37Zcom_10630_4717com_10630_3139com_10630_10col_10630_8376

00925njm 22002777a 4500 dc Laskin, Alexander V. author 2014-10-30 The study focuses on the twitter conversations about the XXII Winter Olympics Games in Sochi, Russia. Specifically, the study collects and performs content analysis of the tweets tagged with the hashtag #SochiProblems. This study draws a random sample of tweets from every day of the games to achieve a 99% confidence level with 5% confidence interval and uses the framing theory to analyze this sample. The results allow us to determine what substantive and affective frames dominated in the twitter conversations tagged with #SochiProblems hashtag and what was the main focus of the tweets’ content. 2174-3681 http://hdl.handle.net/10630/8450 Relaciones públicas Redes sociales #SochiProblems: Ignorance or Arrogance?